|
Investigating the Effect of Organizational Creativity on International Performance with the Mediating Role of International Business Competencies in Export Companies
|
Ali Asghar Marjani   |
|
|
|
Abstract: (24 Views) |
| The present study was conducted to investigate the effect of organizational creativity on international performance, considering the mediating role of competencies such as international orientation, marketing skills, innovation, and international market orientation in export companies in Zanjan. In terms of purpose, this research is applied, and it is a descriptive-survey study. The statistical population consisted of all senior and middle managers of small and medium-sized international companies, totaling 290 individuals. The statistical sample was selected through simple random sampling, and the sample size was determined as 165 individuals according to the Morgan table. In the present study, the data and information used were collected through standard questionnaires on organizational creativity, international competencies, and international performance (Daskoncelos, 2024). The validity of the questionnaires was examined and confirmed through content and factor validity. The reliability of the questionnaires was also confirmed using Cronbach's alpha, with values greater than 0.7 obtained for the research questionnaires. SPSS 24 and PLS3 software were used for data analysis. The results showed that organizational creativity, international orientation, international marketing skills, international innovation, and international market orientation have a significant effect on international performance in export companies in Zanjan. Organizational creativity has a significant effect on international performance in export companies with the mediating role of international orientation, international marketing skills, international innovation, and international market orientation in Zanjan (P < 0.05). Therefore, the results of this research can be effective in the international performance of export companies. Accordingly, it is recommended that managers of export companies make appropriate use of the results of this research. |
|
| Keywords: International orientation, international marketing skills, international innovation and international market orientation, international performance. |
|
|
Full-Text [PDF 952 kb]
(12 Downloads)
|
Review: Research |
Subject:
Business Administration
Received: 2026/11/6 | Accepted: 2026/04/19 | Published: 2026/04/19
|
|
|
|
|
|
|
| Add your comments about this article |
|
|
|
