|
|
|
|
|
|
 |
 |
|
 |
|
 |
|
Volume 11, Issue 3 (6-2026) |
 |
|
|
|
 |
|
|
The Effect of Trust in Artificial Intelligence on the Adoption of Smart Marketing Tools and the Decision-Making Performance of Marketing Managers |
P. 1-14 |
 |
Alireza Heydarkhani *   |
|
Abstract
(18 Views) |
Full-Text (PDF)
(5 Downloads)
|
|
Analyzing the Role of Export Incentives in Export Development with Emphasis on Managerial Factors in Iranian Small and Medium-Sized Export Companies |
P. 15-28 |
|
Amir Ghorbani , Mohammad Rafiei * , Leila Kalantari |
|
Abstract
(16 Views) |
Full-Text (PDF)
(6 Downloads)
|
|
The Effect of Consumer Engagement and Perceptual Brand Positioning on Brand Credibility with the Mediating Role of Emotional Brand Attachment among Active Customers of Saman Bank's Blu |
P. 29-40 |
|
Maedeh Hosseini , Mohammad Rafiei |
|
Abstract
(18 Views) |
Full-Text (PDF)
(2 Downloads)
|
|
Examining the Challenges and Opportunities of LendTech in Emerging Markets with a Process Management and Productivity Approach |
P. 41-54 |
|
Pouria Ghazanfaryoun , Mohammad Rafiei * , Mina Vahebi , Matin Deljooi , Leila Kalantari |
|
Abstract
(19 Views) |
Full-Text (PDF)
(5 Downloads)
|
|
Exploring the Factors Affecting the Purchase Intention of Second-Hand Clothing on the Divar Application |
P. 55-66 |
|
Mahshad Ghasemi , Mojgan Babaei * |
|
Abstract
(13 Views) |
Full-Text (PDF)
(2 Downloads)
|
|
Responsible Marketing: A Sustainable Approach for the Future of Iran's Insurance Industry |
P. 67-76 |
|
Mojgan Babaei , Mahshad Ghasemi * , Mohaddeseh Abdolrazaqi , Jafar Ramak |
|
Abstract
(5 Views) |
Full-Text (PDF)
(1 Downloads)
|
|
Analysis of Social, Visual, and Technological Antecedents of Clothing Purchase Intention in Mobile Commerce with Emphasis on Users' Web Browsing |
P. 77-86 |
|
Maryam Kalantari , Leila Kalantari * , Morteza Ahmadi |
|
Abstract
(7 Views) |
Full-Text (PDF)
(1 Downloads)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
