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XML The Effect of Trust in Artificial Intelligence on the Adoption of Smart Marketing Tools and the Decision-Making Performance of Marketing Managers
Alireza Heydarkhani *
Abstract -   Full Text (PDF)
XML Analyzing the Role of Export Incentives in Export Development with Emphasis on Managerial Factors in Iranian Small and Medium-Sized Export Companies
Amir Ghorbani, Mohammad Rafiei *, Leila Kalantari
Abstract -   Full Text (PDF)
XML The Effect of Consumer Engagement and Perceptual Brand Positioning on Brand Credibility with the Mediating Role of Emotional Brand Attachment among Active Customers of Saman Bank's Blu
Maedeh Hosseini, Mohammad Rafiei
Abstract -   Full Text (PDF)
XML Examining the Challenges and Opportunities of LendTech in Emerging Markets with a Process Management and Productivity Approach
Pouria Ghazanfaryoun, Mohammad Rafiei *, Mina Vahebi, Matin Deljooi, Leila Kalantari
Abstract -   Full Text (PDF)
XML Exploring the Factors Affecting the Purchase Intention of Second-Hand Clothing on the Divar Application
Mahshad Ghasemi, Mojgan Babaei *
Abstract -   Full Text (PDF)
XML Responsible Marketing: A Sustainable Approach for the Future of Iran's Insurance Industry
Mojgan Babaei, Mahshad Ghasemi *, Mohaddeseh Abdolrazaqi, Jafar Ramak
Abstract -   Full Text (PDF)
XML Analysis of Social, Visual, and Technological Antecedents of Clothing Purchase Intention in Mobile Commerce with Emphasis on Users' Web Browsing
Maryam Kalantari, Leila Kalantari *, Morteza Ahmadi
Abstract -   Full Text (PDF)
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نشریه عملی مطالعات کاربردی در علوم مدیریت و توسعه
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